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Christian
Renaud
Global Head, Technology Practice
MarketsandMarkets
Christian Renaud is a seasoned business leader with deep expertise spanning partnerships and alliances, consulting, product, operations, and business development. With a track record of driving growth and transformation across technology, media, and telecommunications, he has led global practices at organizations including MarketsandMarkets™ and S&P Global Market Intelligence, delivering double-digit revenue gains and significant profitability improvements. Christian’s career has also included pioneering work in the Internet of Things, co-founding the tech startup hub StartupCity Des Moines, and advising venture capital portfolios. Known for his strategic insight, cross-functional leadership, and ability to align teams across research, consulting, sales, and marketing, he brings a unique blend of entrepreneurial spirit and enterprise-level expertise to every engagement.
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21 August 2025 15:30 - 16:15
Panel - From metrics to meaning: Executive alignment on marketing's impact
In today’s data-driven world, CMOs are expected not just to deliver campaigns—but to prove impact. This cross-functional panel brings together executive leaders from marketing, finance, and the C-suite to explore how companies can better align around shared business goals. From navigating budget scrutiny to articulating the long-term value of brand investment, we’ll dive into the evolving relationship between the CMO, CFO, and CEO. Expect candid insights on what metrics really matter, how to make marketing more central to business strategy, and how to build trust across functions when the pressure to perform is high.