The CMO's job is changing faster than the standard metrics we have relied on for years. As we shift toward measuring Answer Engine Optimization (AEO) and embed AI analytics into our toolkit, the way we demonstrate marketing's value and impact to peers and the board needs to shift too. In this session, we will tackle the central challenge: How do we change the measurement of marketing's impact, adjust the playbook, and deliver a new set of metrics alongside the traditional ones as the playbook is being rewritten in real time? You'll walk away with: How to reframe pipeline measurement and inbound strategy in an age of declining web traffic Questions to ask when accessing AI analytics to uncover unseen opportunities How to measure and articulate AEO's impact in board conversations How to measure outside the demand funnel and demonstrate CMO value when traditional metrics no longer tell the full story