David Reich is the Chief Marketing (& Magic) Officer at IBM, bringing a rare blend of executive leadership, technological expertise, and performance-driven storytelling to every role he steps into. With a multifaceted career spanning technology development, senior leadership, and consulting, David is known for growing both people and businesses through a unique mix of entertainment, education, and enlightenment. A seasoned technologist and professional magician, he draws on his experience as a keynote speaker, educator, and author to inspire high-performing teams and foster exceptional collaboration. He has led teams ranging from 3 to 300 and overseen software portfolios exceeding $250M, delivering innovation in cybersecurity, IoT, data analytics, middleware, and more. David’s passion lies in combining strategic business insight with a performer’s mindset—enabling organizations to exceed what they thought possible. Whether driving product vision, enhancing organizational dynamics, or speaking on global stages, he brings energy, clarity, and a people-first approach that unlocks real business value.