Rapport is often what you tell your sales teams to build with customers. But how do you build rapport with a brand? The best products and service in the world do not guarantee you positive brand recognition. The most important aspect is how the marketplace *feels* about your brand. All decisions are based on emotion. The logic that people apply to decisions validate their gut feel. Rapport is more than 1:1 connection - Tactical Communication tools and techniques create rapport with markets as well as individual decision makers. This session will explore not just the what, but the how. What you'll see and learn: - Interactive demonstrations of just how people process information and how you can use this to enhance your brand - Tools you can use immediately for marketing strategies, and enhance your sales teams as well - Words and techniques used by professionals across industries to build rapport with their organization, their brand to work long after their initial exposure, to build fans for life. - And how and how not to use AI in all of this