21 August 2025 09:15 - 10:00
Panel - The Modern CMO: Reimagining the Role for a New Era
Being a CMO is an evolving role in a high-pressure, high-opportunity environment. Organizations demand accelerated pipeline and attributable revenue, while artificial intelligence, shifting buyer expectations, and the rise of new C-level titles create fresh complexity.
Today’s marketing executives are stretched across more disciplines, and more organizational expectations, than ever. We’re making high-stakes priority decisions daily, with fewer resources, in increasingly dynamic corporate structures, all while holding the shortest average tenure in the C-suite.
Defining the role has never been simple, but in 2025 the scope of accountability can feel boundless: from market recognition, positioning, messaging, and visual identity to digital strategy, performance management, and accelerated growth—and everything in between.
This session will explore how CMOs can navigate these realities, shape their organizations, and manage their careers in 2025 and beyond.