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Kim
Salem-Jackson
CMO
Akamai
Kim is the Executive Vice President and Chief Marketing Officer at Akamai. She has the privilege of leading global marketing efforts, driving initiatives that strengthen and protect their brand, connect with our purpose, and create value for their customers. She is responsible for enabling Akamai’s long-term growth strategies by spearheading demand generation, brand strategy, GEO, data analytics and science, corporate communications, product marketing, field, and digital marketing—ensuring every effort aligns with Akamai’s vision for innovation and long-term growth. Kim is passionate about building and leading high-performing, purpose-driven teams. Her focus is on driving the next era of marketing excellence by leading an AI-fluent organization, integrating it across all functions—from data analytics and content creation to demand generation—to deliver smarter, faster, and more personalized customer experiences. She thrives working with senior leadership to envision, craft, and execute strategies that not only align with Akamai's mission but also drive meaningful growth and results.
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21 August 2025 09:15 - 09:45
AI, authenticity and activation: How the face of marketing is being reimagined
Every CMO is under pressure to have an AI strategy. But the teams seeing real results aren't the ones who adopted AI fastest, they're the ones who had the right foundations in place first. This keynote separates the signal from the noise. AI has pulled back the curtain on a truth the industry has been avoiding for years: bloated team structures, disconnected tech stacks, and acquisition-obsessed strategies were always the problem. The technology didn't create the cracks, it just made them impossible to ignore. This session makes the case for why fixing your fundamentals isn't just overdue, it's now urgent. What you'll learn: - Why most marketing teams are structurally misaligned with the way modern customers actually buy and stay - How to audit your current tool stack and team design through an AI-readiness lens — and where the gaps are likely hiding - The strategic shift from acquisition-first to retention-led marketing, and what it practically takes to make that transition stick