Lisa Pratt is a strategic marketing executive specializing in Customer Lifecycle Marketing for B2B SaaS organizations. She is expert in building and scaling end-to-end programs that drive adoption, engagement, expansion, and renewal—delivering measurable impact on retention, customer satisfaction, and revenue growth. Currently serving as VP of Customer Marketing at Deltek, Lisa focuses on transforming customer experiences into engines of growth, loyalty, and advocacy. She is passionate about leveraging data, cross-functional alignment, and emerging AI capabilities to create personalized, high-value customer journeys that strengthen relationships and accelerate business outcomes. When she is taking a break from customer obsession, Lisa loves walking on the beach – even better is there is chocolate cake to be had afterwards.