Maria Sweeney is a digital-first marketing architect, growth strategist, and brand amplifier with a proven track record of building high-performing teams and executing measurable strategies that drive business transformation. Blending creativity with data-driven insights, she specializes in crafting emotionally resonant brand storytelling that turns audiences into advocates and moments into momentum. Maria’s journey spans dynamic roles across both household names and rising startups. At Hasbro, she revitalized fan-centric brands and ignited a $100M D2C collector business with a bold digital and product strategy. In the startup sphere, she led go-to-market and demand generation initiatives for companies like reacHIRE and The Mom Project, consistently surpassing growth goals with content-rich, solution-oriented campaigns. A unique strength of Maria’s is her technical fluency—she's just as comfortable in a CRM or ecommerce backend as she is leading a creative brainstorm. At AccuTec, she spearheaded a full digital transformation, launching a new ecommerce platform, product information system, and CRM—resulting in nearly $2M in new revenue and a 145% ROI during the initial rollout. Whether in a full-time, fractional, or consultative role, Maria brings strategic vision, hands-on execution, and a passion for connecting brands to what matters most: their audience.