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Maria
Sweeney
Fractional CMO
The Mom Project
Maria Sweeney is a dynamic marketing executive with over 20 years of experience driving growth and transformation across brand, product, and digital marketing. Her career spans industries including CPG, SaaS, and eCommerce, and is recognized for building full-funnel marketing strategies that connect data, creativity, and customer insights to achieve measurable impact. From a storied career shaping beloved global brands at Hasbro to advising startups and scaling organizations as a fractional Chief Marketing Officer at The Mom Project, Maria brings a unique blend of strategic vision and roll-up-your-sleeves execution. She specializes in building digitally focused Go-To-Market strategy, demand generation, leadership, and AI-enhanced marketing ecosystems that fuel growth — helping companies modernize legacy systems, accelerate pipeline, and ignite customer engagement. As a sought-after voice on modern marketing strategy and team design, Maria was previously featured as a panelist at the Staffing Industry Analysts (SIA) Executive Forum, where she shared her insights and expertise on maximizing marketing investments and innovation in the talent economy. Maria brings a no-nonsense, data-driven approach to the conversation, redefining the role of marketing as a growth engine, brand as a business strategy, and leadership that inspires performance.
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21 August 2025 09:15 - 10:00
Panel - The Modern CMO: Reimagining the Role for a New Era
Being a CMO is an evolving role in a high-pressure, high-opportunity environment. Organizations demand accelerated pipeline and attributable revenue, while artificial intelligence, shifting buyer expectations, and the rise of new C-level titles create fresh complexity. Today’s marketing executives are stretched across more disciplines, and more organizational expectations, than ever. We’re making high-stakes priority decisions daily, with fewer resources, in increasingly dynamic corporate structures, all while holding the shortest average tenure in the C-suite. Defining the role has never been simple, but in 2025 the scope of accountability can feel boundless: from market recognition, positioning, messaging, and visual identity to digital strategy, performance management, and accelerated growth—and everything in between. This session will explore how CMOs can navigate these realities, shape their organizations, and manage their careers in 2025 and beyond.