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Maria
Sweeney
Fractional CMO
The Mom Project
Maria Sweeney is a dynamic marketing executive with over 20 years of experience driving growth and transformation across brand, product, and digital marketing. Her career spans industries including CPG, SaaS, and eCommerce, and is recognized for building full-funnel marketing strategies that connect data, creativity, and customer insights to achieve measurable impact. From a storied career shaping beloved global brands at Hasbro to advising startups and scaling organizations as a fractional Chief Marketing Officer at The Mom Project, Maria brings a unique blend of strategic vision and roll-up-your-sleeves execution. She specializes in building digitally focused Go-To-Market strategy, demand generation, leadership, and AI-enhanced marketing ecosystems that fuel growth — helping companies modernize legacy systems, accelerate pipeline, and ignite customer engagement. As a sought-after voice on modern marketing strategy and team design, Maria was previously featured as a panelist at the Staffing Industry Analysts (SIA) Executive Forum, where she shared her insights and expertise on maximizing marketing investments and innovation in the talent economy. Maria brings a no-nonsense, data-driven approach to the conversation, redefining the role of marketing as a growth engine, brand as a business strategy, and leadership that inspires performance.
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21 August 2025 09:15 - 10:00
Panel - What even really is a modern CMO? “CMO” Is not a job - It’s a catch-all.
The CMO title has always been a little slippery. But in 2025, it’s starting to feel downright broken. Crucial tensions about: the evolution of the role, the “art vs. science” narrative, and the highly context-specific nature of what CMOs are expected to do. From whispers about eliminating the title entirely to the rise of CROs, Chief Brand Officers, and hybrid GTM leaders, the modern marketing executive is being stretched across more disciplines, and more organizational expectations, than ever. In this panel, we’ll explore the core question: Is “CMO” still a useful title? Or is it time for a strategic reset? We’ll unpack: - The emergence of marketing-adjacent roles like CRO, CGO, and CBO and what they signal about how companies now value marketing - The growing split between marketing’s “science” (revenue ops, demand gen, data) and “art” (brand, engagement, storytelling) and whether that split serves or harms marketing leadership - What does it mean if one CMO’s mandate might is product-market fit and team-building, while another’s is board management, GTM orchestration, or pipeline delivery If you’ve ever questioned whether “CMO” actually describes your job, or whether the expectations around it are setting you up to fail, this is your session. Come challenge assumptions, swap stories, and weigh in on where we go from here.