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Mark
Rosenthal
CRO
Kastle Systems
Mark Rosenthal is Chief Revenue Officer of Kastle Systems, the leading tech-enabled real estate operating platform providing services to commercial real estate, enterprises, multifamily, and retail. At Kastle, Mark is responsible for revenue strategy and growth across all core business lines. He is also focused on developing a sales success culture that attracts, develops and rewards top talent. He is a member of Kastle’s executive leadership team. Prior to Kastle, Mark was Chief Revenue & Operating Officer at HqO, growing the company from $194k to $35M in annual recurring revenue and leading all commercial and GTM functions. Mark was the Head of Google Display Advertising Sales for North America, leading a team which helps Google's largest advertisers leverage Machine Learning and Automation of advertising to achieve transformational business results. Earlier at Google, Mark was Head of Industry, Health Services where he led a team which provided digital marketing strategy consultation for many top U.S. companies in the consumer health and wellness industry. He is a graduate of The George Washington University. He and his wife, Rachel work closely with charities including Boston Children's Hospital and Dana-Farber Cancer Institute. Mark lives in Sudbury, MA with his wife and three children.
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21 August 2025 14:00 - 14:45
Fireside chat - From metrics to meaning: Executive alignment on marketing's impact
In today’s data-driven world, CMOs are expected not just to deliver campaigns—but to prove impact. This cross-functional panel brings together executive leaders from marketing, finance, and the C-suite to explore how companies can better align around shared business goals. From navigating budget scrutiny to articulating the long-term value of brand investment, we’ll dive into the evolving relationship between the CMO, CFO, and CEO. Expect candid insights on what metrics really matter, how to make marketing more central to business strategy, and how to build trust across functions when the pressure to perform is high.