Most organisations will tell you they're customer-centric. Few actually are. When marketing is chasing acquisition, product is focused on roadmaps, and customer success is firefighting churn - the customer falls through the gaps. And in today's environment, that disconnect has a direct and measurable impact on revenue. This panel brings together a CMO, CCO and CPO to have an honest conversation about what it actually takes to build a unified GTM engine - one where every function is aligned around the same customer outcomes, the same data, and the same definition of success. Here's some of the key discussion points: - Where the most damaging misalignments between marketing, product and customer success typically occur — and how to spot them in your own organisation - How leading organisations are building shared metrics and customer data frameworks that keep every team rowing in the same direction - What genuine cross-functional alignment looks like in practice, and the leadership behaviours that make or break it