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Paula
Di Stefano
VP of Marketing
Pearson
Paula Di Stefano is a global marketing strategist and environmental psychologist with over two decades of experience leading integrated brand and marketing programs across startups and enterprises. With a multidisciplinary background spanning urban planning, public health, and environmental psychology, she brings a uniquely human-centered, data-informed approach to marketing leadership. Known for translating global trends into impactful, customer-centric strategies, Paula is a purpose-driven leader currently completing a PhD focused on place branding and identity.
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21 August 2025 12:15 - 13:00
Roundtables - CMO pulse: Priorities, pivots & possibilities
What’s top of mind for marketing leaders right now? In this interactive roundtable session, five senior marketers will lead candid, peer-to-peer discussions on the real challenges and opportunities shaping the modern marketing landscape. Each roundtable will spotlight a unique theme. Topics include: - Organizational design and team structure - Budget allocation and shifting priorities - AI adoption and practical implementation - Balancing brand marketing vs. performance marketing - Aligning with the C-suite and cross-functional leadership You’ll choose the conversation that aligns with your current priorities, join your peers in open dialogue, and walk away with fresh insights you can immediately apply. No slides, no fluff—just honest conversations with the people who get it.