The mandate hasn't changed — deliver more growth, faster. But for most CMOs, the budget conversation tells a different story. With 59% of marketing leaders reporting they have insufficient budget to execute their strategy, the gap between what the business expects and what marketing has to work with has never felt more stark. This fireside chat gets honest about one of the most politically charged challenges in the CMO role, so think how to manage upward expectations, make hard prioritisation calls, and still find ways to drive meaningful growth when the numbers don't add up. What you'll learn: - How to reframe the budget conversation with your CFO and CEO — shifting from cost centre to growth driver with data that lands - Where the smartest CMOs are making cuts without sacrificing performance — and which investments they're protecting at all costs - How to build a leaner, higher-impact marketing function that delivers against growth targets without needing a bigger headcount or a bigger budget