In an era where healthcare audiences expect seamless, consumer-grade experiences, the gap between marketing and customer experience is shrinking fast. In this session, Wayne Simmons shares how to unite marketing and CX strategies to create more relevant, impactful, and measurable engagement with patients, healthcare professionals, and partners. From leveraging unified insights to design end-to-end journeys, to orchestrating omnichannel personalization that builds trust and drives better health outcomes, Wayne will unpack a playbook for integrating marketing and CX into a single growth engine. You’ll leave with a clear understanding of the structures, tools, and cultural shifts required to align these functions — and practical takeaways to apply in your own organization.