Since joining IntouchCX in 2021, Wilma has been influential in driving the company’s brand, demand generation, communications and market insights efforts with a forward-thinking and people-first approach aligned with IntouchCX’s business objectives. Her leadership has played a crucial role in expanding IntouchCX’s global footprint and accelerating the company’s growth agenda, strengthening its commitment to innovation and customer engagement. Through the early adoption of AI and automation solutions, Wilma has helped position IntouchCX to capture new market opportunities, deliver measurable value for clients, and meet evolving customer needs across geographies. Wilma’s marketing leadership is matched by her deep business acumen, honed through prior leadership roles at Heinz Canada, Spin Master Toys, and Ontario Lottery and Gaming Corporation, where she led customer growth initiatives, digital expansion, and product innovation. She holds an Honors Business Administration degree from the Ivey Business School, University of Ontario.