This session will explore how legacy brands can modernize their identity to stay relevant and appeal to today’s evolving consumer landscape. We’ll discuss strategies for balancing tradition with modern values, leveraging digital platforms, and aligning with the expectations of younger, more diverse audiences. - Understand how consumer expectations, especially from Gen Z and Millennials, are shaping the need for rebranding. - Learn how to preserve a brand’s core identity while introducing modern elements to maintain relevance. - Explore how digital-first branding and data-driven insights can inform successful rebranding strategies. - Discover the importance of inclusivity and social relevance in modernizing legacy brands. - Gain insights on how to position your brand for future growth while honoring its legacy. Amanda & Shayna will provide actionable strategies for legacy brands to evolve and build a lasting legacy for the next generation of consumers.