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10

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3

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March 12, 2025
Convene 360 Madison Avenue
360 Madison Avenue
New York

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What's on
March 12
March 12
March 12
08:00
Exhibition & networking
Welcome breakfast & registration
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Culture as currency: Driving revenue through values-based leadership
Sadé Muhammad, CMO, TIME
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09:45
Main stage
Experiment with confidence: How to diversify into new revenue streams successfully
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09:45
Workshops
Workshop | Transforming your marketing ops: interactive strategy mapping & process optimization
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10:15
Main stage
Panel | Building for tomorrow: Restructuring teams to drive sustainable growth
Nina George, Chief Growth Officer, Leaf Home
Christian Wolter, CMO, Intrepid Travel
Asaf Wolff, CMO & CRO, University of the People
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10:45
Exhibition & networking
Coffee break
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11:15
Main stage
The CMO’s toolkit for resilience: Using frameworks to empower adaptive marketing
Andy Weiss, CMO, Ceipal
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11:15
Workshops
Workshop | AI in the CMO’s toolkit: Harnessing data, automation, and innovation for marketing success
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11:45
Main stage
Panel | What's in a name? Driving loyalty and growth with strategic brand marketing
Rebeca Vargas, CMO, Girl Scouts of the USA
Shelley Diamond, CMO, UNICEF, USA
Richard George, Global Head of Business Marketing, LSEG
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12:15
Main stage
From local to global: mastering the CMO's role in regional expansion
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12:45
Exhibition & networking
Lunch break
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13:45
Main stage
Networking roundtables: Navigating the CMO landscape
Richard George, Global Head of Business Marketing, LSEG
Chloe Petherick, Global Head of Brand & Communications, Unispace
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14:30
Main stage
Understand the true ROI of your multi-channel marketing efforts to increase effectiveness
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14:30
Workshops
Workshop | Building alignment across the C-suite: Strategies for successful cross-functional collaboration
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15:00
Exhibition & networking
Coffee break
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15:30
Main stage
Modernizing legacy brands for the next generation
Amanda Solomon, VP, Creator & Social Growth, Playboy Enterprises, Inc.
Shayna Macklin, Director, Brand Strategy, Playboy Enterprises, Inc.
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16:00
Main stage
The power of building vibrant communities that turn brand loyalty into long-term growth
Elisa Padilla, CMO, New York Red Bulls
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16:00
Workshops
Workshop | Strategic leadership for CMOs: Leading with vision and impact
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16:30
Main stage
Balancing act: Mastering data and art in the bowtie model for growth
Maite Salazar, CMO, Bloomberg Industry Group
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17:00
Main stage
Chairperson closing remarks
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17:05
Exhibition & networking
Happy hour sponsored by CMO Alliance
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- Forge powerful connections with fellow C-suite marketing leaders to expand your influence and share leadership strategies.

- Unlock game-changing insights into emerging trends and technologies shaping the future of marketing leadership.

- Lead with confidence by mastering data-driven strategies that drive scalable growth and position your brand for long-term success.

New York
March 12, 2024

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