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March 12, 2025
Convene 360 Madison Avenue
360 Madison Avenue
New York

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What's on
March 12
March 12
March 12
08:00
Exhibition & networking
Welcome breakfast & registration
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09:00
Main stage
Chairperson opening remarks
Christian Wolters, Regional CMO, Intrepid Travel
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09:15
Main stage
Culture as currency: Driving revenue through values-based leadership
Sadé Muhammad, CMO, TIME
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09:45
Main stage
Using win-loss analysis for revenue growth
Spencer Dent, Co-Founder, Clozd
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10:15
Main stage
The Strategic CMO: Mastering brand, performance and AI in 2025
Liz Spranzani, CTO, Verndale
Guy Yalif, Chief Evangelist, Webflow
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10:45
Exhibition & networking
Coffee break
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11:05
Main stage
Panel | Building for tomorrow: Restructuring teams to drive sustainable growth
Christian Wolters, Regional CMO, Intrepid Travel
Asaf Wolff, CMO & CRO, University of the People
Chloe Petherick, Former Global Head of Brand & Communications, Unispace
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11:05
Workshops
Workshop | The AI future of digital experiences: CMO advisory session with 20+ year marketing and technology experts
Liz Spranzani, CTO, Verndale
Guy Yalif, Chief Evangelist, Webflow
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11:35
Main stage
The CMO’s toolkit for resilience: Using frameworks to empower adaptive marketing
Andy Weiss, CMO, Ceipal
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12:05
Main stage
Balancing act: Mastering data and art in the bowtie model for growth
Maite Salazar, CMO, Bloomberg Industry Group
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12:35
Exhibition & networking
Lunch break
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13:30
Main stage
Networking roundtables: Navigating the CMO landscape
Chloe Petherick, Former Global Head of Brand & Communications, Unispace
Dessy Vautrin, CMO, Stealth Startup
Andrew Baker, CEO & Founder, Sesimi
Drew Moffitt, Head of Marketing, Fonzi AI
Sarah Lambert, VP, Marketing, InvestiFi
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14:00
Main stage
Social-First Transformation: How to Scale Your Brand for Success
Nicholas Spiro, Chief Commercial Officer, Viral Nation
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14:30
Main stage
Panel | What's in a name? Driving loyalty and growth with strategic brand marketing
Rebeca Vargas, CMO, Girl Scouts of the USA
Shelley Diamond, CMO, UNICEF, USA
Nate Challen, Former Global Head of Strategic Marketing Services, Sanofi
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15:00
Exhibition & networking
Coffee break
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15:30
Main stage
Modernizing legacy brands for the next generation
Amanda Solomon, Former VP, Creator Strategy, The Arena Group
Shayna Macklin, Director, Brand Strategy, Playboy Enterprises, Inc.
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15:30
Workshops
Workshop | Failing forward: Why smart CMOs fail - and how they win because of it
J.P. Carter, VP, Marketing, System Pavers
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16:00
Main stage
The 40% AI Takeover: Reclaiming Visibility When AI Dominates Search
Lindsay Boyajian Hagan, VP, Global Marketing & Co-Head of Revenue, Conductor
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16:30
Main stage
What happened to my traffic? The shift to AI Search
Chris Andrew, CEO / Co-founder, Scrunch AI
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17:00
Main stage
Chairperson closing remarks
Christian Wolters, Regional CMO, Intrepid Travel
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17:15
Exhibition & networking
Happy hour sponsored by CMO Alliance
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- Forge powerful connections with fellow C-suite marketing leaders to expand your influence and share leadership strategies.

- Unlock game-changing insights into emerging trends and technologies shaping the future of marketing leadership.

- Lead with confidence by mastering data-driven strategies that drive scalable growth and position your brand for long-term success.

New York
March 12, 2024

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