Andrew Baker is CEO and Founder of Sesimi. He founded Sesimi to allow brands to get greater ROI from their marketing budgets. He identified this challenge working closely with global brands and how much he saw wasted with manual content creation, redundant compliance processes, and poor communication between brand and sales teams. Sesimi delivers this through a platform that is built end to end against brand marketing processes from campaign planning, a purpose built digital asset management (DAM) module, creative automation, through to Funds/Co-Op management. Sesimi ensures brand compliance across all elements through 'consistency by design' while empowering sales channels to have creative freedom for their Local Area Marketing Needs. Over the last 20 years, Andrew has worked closely with CMOs and brand managers across Australia, North America, and Europe with some of the largest brands in the world. While founded from the Automotive Industry, Andrew and Sesimi have worked with leaders, and delivered solutions to, from Financial Services, Hospitality/QSR, Travel, Healthcare, and Gaming. Across these engagements, Andrew has brought alive how brands can reduce manual costs, shift spend to distribution, gain dividends from brand consistency, and work better with partners/channels: delivering greater ROI from their marketing budgets.