Name: Andy Weiss | Speaker | CMO Summit New York | Chief Marketing Officer Summit | New York
Start: 2025-03-12T04:00:00.000Z
End: 2025-03-12T04:00:00.000Z
Location: Convene 360 Madison Avenue

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Andy

Weiss

CMO

Ceipal

Andy Weiss is a global marketing leader who drives growth by combining well-crafted brand storytelling with high-converting demand generation. His data-driven marketing approach led to one of the first paid search ads on Google, the introduction of a mobile app before we ever called them apps, and a viral product launch that married hot dogs and Facebook. Andy’s marketing career includes a familiar array of international B2B SaaS and B2C brands, including Linxup, Ungerboeck, Apollo Education Group, Oscar Mayer, Sprint, Comcast, State Farm, AOL, Hyatt Hotels, and Walgreens along with a cast of challengers who are upstarts in their respective industries. He currently serves as the Chief Marketing Officer for Ceipal—a global leader in talent management software. Andy holds an MBA from the University of Chicago Booth School of Business and a BA from the University of Notre Dame.

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12 March 2025 11:35 - 12:05

The CMO’s toolkit for resilience: Using frameworks to empower adaptive marketing

Change is constant. Rigid playbooks fall short. A CMO’s tenure is volatile enough. Adaptive frameworks offer a sustainable approach to guide marketing strategy, fuel business growth, and provide career longevity. Join Andy Weiss as he shares insights on moving beyond prescriptive playbooks to build versatile frameworks that can navigate down and up markets, traverse verticals, and map to core business goals. Key takeaways: - Learn the differences between frameworks and playbooks and why frameworks offer better scalability and resilience. - Understand how to create a foundational framework that adapts to changing market conditions and business needs. - Discover practical strategies for implementing flexible frameworks that integrate core brand values and business fundamentals. - Explore real-world examples and actionable insights on aligning frameworks with revenue growth and customer retention. - Engage in an interactive discussion on personalizing frameworks to match your unique brand narrative and market dynamics.