Aviv Canaani joined Datarails, the leading AI native financial platform for the CFO’s Office, as VP of Marketing right after its A round, when the company was doing a few million in ARR and about 90 percent of revenue came from outbound sales. He built a marketing-led predictable revenue model starting from the revenue target, translating it into required pipeline, opportunities, and meetings, and allocating budget accordingly using a waterfall framework. Every dollar in marketing was tied to measurable meetings, pipeline, and closed revenue. The engine combined organic and paid social channels, including Facebook, Instagram, and even TikTok, platforms not typically associated with CFO and finance buyers. The result was a shift from mostly outbound to predominantly inbound driven growth. As inbound became the primary growth driver, Aviv stepped into the CRO role, unifying marketing and sales under one revenue strategy. In the past year, the company grew ARR by more than 70 percent and raised 70 million dollars in a Series C round. Aviv previously taught Startup Marketing at Reichman University for four years and now speaks about building predictable revenue systems in B2B SaaS.