Welcome to CMO Summit New York 2026. We will start with an overview of the day's agenda, followed by a brief icebreaker session designed to help you connect with peers and share your goals and challenges.

A chance to reflect on the day's learnings before the event wraps up.

In this hands-on, end-of-day interactive experience, you’ll dive into the four core CMO archetypes, identify your dominant working style, and explore how it shapes the way you lead, influence and make decisions. You’ll move through two breakout rounds: - First, connecting with peers who share your archetype to compare strengths and patterns - Then joining a mixed group of contrasting archetypes to uncover collaboration gaps, challenge assumptions and learn from perspectives radically different from your own. The four CMO archetypes: 1. The Strategist: A big-picture leader who sets vision and direction for growth. Strategists define brand purpose, align marketing with business goals, and use data and insight to guide decisions that drive long-term impact. 2. The Builder: An entrepreneurial CMO who creates new capabilities, teams, and markets. Builders lead transformation by modernizing organizations, developing talent, and building the foundation for future growth. 3. The Innovator: A forward-looking leader focused on what is next. Innovators embrace emerging technologies, experiment with new platforms, and push creative and digital boundaries to keep brands relevant. 4. The Operator: An execution-focused leader who drives performance and accountability. Operators build strong systems and processes, using data, technology, and measurement to ensure efficiency and ROI.