In this session, five unique discussions will take place concurrently, allowing you to find the table that addresses your most pressing challenges or opportunities as a marketing leader. Each table will be facilitated by an industry expert, providing an opportunity to engage in meaningful conversations, share insights, and network with fellow CMOs. Discussion topics will include: - Mastering video marketing: The good, the bad and the scroll-stopping with Chloe Petherick, Unispace - Sustainable marketing: Growing your brand without breaking the earth with Dessy Vautrin, Stealth Startup - Ego vs. effectiveness: Should CMOs chase awards or recognize real growth comes from a content-first strategy? with Andrew Baker, Sesimi - Generating revenue with ROI-positive influencer strategy with Drew Moffitt, Kumospace - Marketing is the new sales - aligning your sales and marketing teams with Sarah Lambert, InvestiFi - Transforming insights into action: Using analytics for strategic growth

This session will explore innovative strategies for restructuring marketing teams to achieve sustainable growth in today's dynamic business environment. Participants will learn how to create agile, adaptable teams that can respond effectively to market changes and capitalize on emerging opportunities. Key session takeaways: - Understand the principles of agile team structures and how they foster collaboration and innovation. - Identify the key roles and skills essential for driving growth within your team & organization - Learn techniques for assessing current team dynamics and pinpointing areas for improvement. - Discover best practices for aligning team roles with business objectives to drive revenue growth. - Explore case studies of successful team restructuring in leading organizations. - Gain actionable insights for implementing change within your own marketing teams to enhance performance and impact.