12 March 2025 16:30 - 17:00
What happened to my traffic? The shift to AI Search
Consumers are moving to AI Search with over 2 Billion unique monthly users. Consumers prefer answers over links and browsing the internet is being outsourced to AI Crawlers & AI Agents at scale. In a world of AI Search does your brand show up and how is it represented? In this session you will learn about how AI Search works, practical steps to monitor the impact and a framework to work directly with AI Crawlers to maintain control of the customer journey.