85% of CMOs agree that investing in brand drives business results, yet many still struggle to prove that impact where it matters most: in the boardroom. This interactive workshop explores how to prove that brand actually grows the business, not with quarterly reports that arrive too late to matter or awareness scores that fail to connect to sales, but with metrics that tie directly to revenue. Focusing on brand health as a leading indicator, the session will show how winning CMOs track what predicts growth in real time, build proof their CFO and board actually care about, and turn brand data into a board-ready story that secures greater investment. Key takeaways: - Identify the brand health metrics that act as leading indicators of revenue, not just lagging awareness scores - Learn how to track and operationalize these metrics in real time without breaking your budget - Build a clear, board-ready narrative that connects brand performance directly to business growth - Walk away with a practical plan you can implement immediately and the confidence to answer, “What’s brand doing for us?”