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David
Reich
CMO
IBM
David Reich is the Chief Marketing (& Magic) Officer at IBM, bringing a rare blend of executive leadership, technological expertise, and performance-driven storytelling to every role he steps into. With a multifaceted career spanning technology development, senior leadership, and consulting, David is known for growing both people and businesses through a unique mix of entertainment, education, and enlightenment. A seasoned technologist and professional magician, he draws on his experience as a keynote speaker, educator, and author to inspire high-performing teams and foster exceptional collaboration. He has led teams ranging from 3 to 300 and overseen software portfolios exceeding $250M, delivering innovation in cybersecurity, IoT, data analytics, middleware, and more. David’s passion lies in combining strategic business insight with a performer’s mindset—enabling organizations to exceed what they thought possible. Whether driving product vision, enhancing organizational dynamics, or speaking on global stages, he brings energy, clarity, and a people-first approach that unlocks real business value.
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11 March 2026 10:15 - 10:45
Sales, we need to talk: How marketing wins when it speaks to real customer problems
Few marketing leaders realize it, but US B2B organizations are losing an estimated $1 trillion a year because marketing and sales fail to speak the same language, and it’s slowing revenue in ways dashboards can’t even detect. This session explores how marketing can close that costly communication gap by adopting the clarity, specificity, and problem-solving focus that top-performing sales teams use with real buyers. Join David as he explores why emotion-led, market-wide messaging is no longer enough, and how marketing can shift toward sales-informed communication that speaks directly to customer pain points, improves relevance, and accelerates decisions. Key takeaways: - How to evolve marketing messaging from broad storytelling to customer-specific problem solving - Practical ways to integrate sales insights, objections, and real buyer language into campaigns, content, and positioning - How aligned communication across sales and marketing strengthens credibility, clarity, and conversion throughout the buyer journey - Steps to operationalize a shared messaging framework that boosts pipeline quality and protects revenue performance