David Reich is a technology and thought leader, hynotist, mentalist and magician, and the Chief Magic Officer for IBM. Using this unique insight, he has developed the Tactical Communication Method. Whether interpersonal or business-related communications, engagement is critical, and is also one of the most misunderstood concepts. David has mastered the art of developing rapid rapport.. David, through his lens of a performer, creates interactive experiences to teach these tools that they can use immediately and will remember for the rest of their lives. David has BS and MS degrees in computer science, has been performing magic and mentalism since the age of 12, is a triathlete, semi-professional bicycle racer, scuba diver, obstacle course racer, and helicopter pilot.