Whether you're considering a platform shift, struggling with development bottlenecks, or simply trying to maximize ROI from your digital properties, come armed with your questions for an intimate conversation with veteran martech AI and digital platform experts. They'll help demystify the evolving CMS landscape—from traditional open source platforms to DXPs, headless architectures, and Webflow's visual, composable Website Experience Platform (WXP) and answer any questions you have.

The best CMOs know that brand and performance aren’t rivals—they’re co-pilots. Yet after two brutal years, many companies have over-rotated to performance marketing, starving their brands and squeezing diminishing returns from rising paid media costs. Meanwhile, AI is transforming marketing at a breathtaking pace, but most teams are still figuring out how to operationalize it beyond flashy demos. Join this session where Webflow’s Chief Evangelist, Guy Yalif, and Verndale’s CTO, Elizabeth Spranzani, to learn: - How forward-thinking CMOs are rebalancing brand and performance - How to use AI’s rapidly evolving capabilities to reshape buyers’ digital experiences - What questions a CMO should be asking their CTO to ensure they’re set up for success