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J.P.
Carter
VP, Marketing
System Pavers
J.P. is a dynamic marketing leader whose journey began on the hockey rinks of Buffalo, NY. It was here where he first learned the value of true leadership and teamwork. After spending his college years playing hockey across the Northeast, J.P. went on to serve as a Marine Mountaineering Instructor in the United States Marine Corps—a role that deepened his passion for helping others grow and succeed. Drawing on this experience, J.P. transitioned into the marketing world, where he has built a reputation for inspiring and empowering his teams, while driving impactful growth and transformation for organizations and brands. His unique blend of leadership and passion for teaching, combined with a natural ability to influence, has helped countless teams and businesses reach new heights. A true performance marketer at heart, J.P. thrives on optimizing processes, making data-driven decisions, and fostering a culture of continuous innovation and improvement. He is dedicated to sharing his expertise in growth strategies, leadership development, and building high-performance teams with audiences who are eager to learn and evolve.
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12 March 2025 15:30 - 16:15
Workshop | Failing forward: Why smart CMOs fail - and how they win because of it
In an unpredictable marketing landscape, the ability to navigate failure is what sets great CMOs apart. Join J.P. in this interactive workshop and explore how the most successful marketing leaders embrace failure as a strategic advantage, turning setbacks into powerful growth opportunities. Key takeaways: - Understand the critical difference between failure and defeat—and why it matters. - Learn how to build resilience and adaptability in your marketing leadership approach. - Discover real-world examples of CMOs who turned failure into lasting success. - Gain practical strategies to foster a fail-forward mindset within your team. - Leave with actionable insights to turn challenges into catalysts for innovation.