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Katie
Perry
CMO
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Katie Perry is a strategic marketer with a diverse background in corporate marketing, brand strategy, and business development. With experience across B2C and B2B businesses, she serves as a marketing advisor to and operator for startups, specializing in strategic positioning and go-to-market frameworks. Known for her expertise in forging strategic partnerships and driving revenue through custom programs, Katie has held key roles in marketing leadership, go-to-market strategy, direct sales (B2B), and corporate strategy. A frequently-cited thought leader, she has contributed insights to The Wall Street Journal, Bloomberg, CNN Business, Fortune, Forbes, Morning Brew, Business Insider, and IR Magazine. She is also a seasoned speaker, participating as a panelist/presenter at Advertising Week, Columbia University, Fordham Law School, The UC Berkeley School of Law, The University of Missouri Kansas City, Brooklyn Law School, Nasdaq, General Assembly, Benzinga, and Ladies Get Paid.
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11 March 2026 15:30 - 16:15
Panel | Leading through uncertainty: The CMO playbook for building teams that adapt fast and stay connected
You can automate workflows and optimize spend, but if your team can’t adapt through uncertainty, you won’t be able to deliver the growth and clarity your role demands. Join us to explore how today’s marketing leaders can guide their teams through constant change with confidence, building environments where people stay aligned, motivated, and high performing even under pressure. You’ll hear how top CMOs are reducing change fatigue, strengthening communication, and designing operating models that balance speed with connection, enabling teams to move together, not just faster. Key takeaways: - How to lead with clarity and empathy to keep teams grounded and focused through ongoing change - Practical strategies to reduce change fatigue while boosting alignment, momentum, and performance - How to build communication rhythms and operating practices that support adaptability without losing connection or creativity - Leadership approaches that strengthen trust, culture, and collaboration in fast-moving, unpredictable environments