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Lindsay
Boyajian Hagan
VP, Global Marketing & Co-Head of Revenue
Conductor
Lindsay is the VP, Global Marketing & Co-Head of Revenue at Conductor, managing all demand generation and go-to-market activities. With over ten years of experience in the B2B SaaS space, Lindsay’s strengths lie in scaling marketing teams and building cross-channel campaign strategies. Prior to Conductor, Lindsay led marketing for Augment, a Salesforce-backed augmented reality SaaS platform, where she built the marketing team from the ground up and engineered the French company's expansion into the U.S. market. Lindsay was a Women in Content Marketing Leader of the Year Award finalist and Discovery Awards Finalist for Emerging Women Marketers in Tech. She has presented at notable conferences such as Digital Summit DC, Inside Intercom, the NYC Product Marketing Conference, and Conductor's C3 Marketing Conference.
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12 March 2025 16:00 - 16:30
The 40% AI Takeover: Reclaiming Visibility When AI Dominates Search
AI-powered search is rapidly reshaping the digital landscape, with brands seeing a sharp decline in organic visibility as AI-generated results take over. This session will explore how Google's AI Overview (AIO) now appears in 40% of searches and what marketers must do to maintain brand presence in this evolving ecosystem. Key takeaways: - Understand how AI-driven search is displacing traditional organic results and the impact on traffic. - Learn why “what is” content is being cannibalized and how to pivot toward AI-resistant content strategies. - Discover new success metrics beyond traffic to measure content effectiveness. - Explore actionable approaches to adapt your SEO and content strategy for AI-dominated search. - Gain insights into future-proofing your brand’s visibility in an AI-driven search environment.