When marketing, product, and sales aren’t aligned, even the best strategy falls apart, and the cost shows up in missed revenue, slow execution, and confused customers. This fireside chat explores how modern marketing leaders are breaking down silos and building true cross-functional alignment to accelerate revenue, sharpen priorities, and deliver a more consistent customer experience. You’ll hear how top CMOs are designing operating models that unite teams around shared goals, unified customer insights, and integrated planning, turning customer signals and market feedback into coordinated action that moves faster and performs better. Key takeaways: - How to build seamless collaboration across marketing, product, sales, and leadership to accelerate delivery and drive greater customer reach and impact - Practical operating structures, including cross-functional planning rituals and enterprise decision-rights frameworks, that keep teams aligned from brand strategy through execution - How to use customer insights, demand signals, and community feedback loops to prioritize opportunities and tailor messaging and experiences across B2B, B2C, and mission-driven audiences - Ways to design go-to-market and engagement models that create clarity, accountability, and cross-functional speed during periods of growth or transformation