Social isn’t just a B2C playground anymore. It’s becoming the new front door to B2B buying, where 70% of decisions are shaped before sales even thinks about entering the picture (Gartner). This session explores how marketing leaders can use social to influence buyers earlier, build trust faster, and spark demand before prospects ever raise their hand. Join us & discover how brands are moving beyond traditional content to embrace creator-led engagement, community-powered influence, and social-first demand strategies that cut through noise and drive measurable business outcomes. Key takeaways: - How to build a social strategy that drives trust, influence, and intent long before sales engagement - Ways to activate creators, advocates, and communities to power both brand relevance and pipeline growth - How to design social-led demand programs that integrate seamlessly with your broader GTM engine - Strategies to balance innovation with credibility so your brand stands out without sacrificing trust