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Omer
Waysman
VP, Marketing B2C
Michelin
Omer Waysman is a seasoned marketing leader with 17 years of experience across tech, FMCG, consulting, and the tire industry. As VP of B2C Marketing for Michelin North America, he leads a 100-person organization driving brand, digital, retail, and go-to-market strategy. He brings deep expertise in e commerce, D2C, channel marketing, and digital transformation, with a strong track record of accelerating growth and building high performing teams. Omer is known for his creative thinking, data-driven approach, and passion for retail, technology, and customer experience.
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11 March 2026 15:45 - 16:30
Panel | Leading through uncertainty: The CMO playbook for building teams that adapt fast and stay connected
You can automate workflows and optimize spend, but if your team can’t adapt through uncertainty, you won’t be able to deliver the growth and clarity your role demands. Join us to explore how today’s marketing leaders can guide their teams through constant change with confidence, building environments where people stay aligned, motivated, and high performing even under pressure. You’ll hear how top CMOs are reducing change fatigue, strengthening communication, and designing operating models that balance speed with connection, enabling teams to move together, not just faster. Key takeaways: - How to lead with clarity and empathy to keep teams grounded and focused through ongoing change - Practical strategies to reduce change fatigue while boosting alignment, momentum, and performance - How to build communication rhythms and operating practices that support adaptability without losing connection or creativity - Leadership approaches that strengthen trust, culture, and collaboration in fast-moving, unpredictable environments