You can automate workflows and optimize spend, but if your team can’t adapt through uncertainty, you won’t be able to deliver the growth and clarity your role demands. Join us to explore how today’s marketing leaders can guide their teams through constant change with confidence, building environments where people stay aligned, motivated, and high performing even under pressure. You’ll hear how top CMOs are reducing change fatigue, strengthening communication, and designing operating models that balance speed with connection, enabling teams to move together, not just faster. Key takeaways: - How to lead with clarity and empathy to keep teams grounded and focused through ongoing change - Practical strategies to reduce change fatigue while boosting alignment, momentum, and performance - How to build communication rhythms and operating practices that support adaptability without losing connection or creativity - Leadership approaches that strengthen trust, culture, and collaboration in fast-moving, unpredictable environments

Social isn’t just a B2C playground anymore. It’s becoming the new front door to B2B buying, where 70% of decisions are shaped before sales even thinks about entering the picture (Gartner). This session explores how marketing leaders can use social to influence buyers earlier, build trust faster, and spark demand before prospects ever raise their hand. Join us & discover how brands are moving beyond traditional content to embrace creator-led engagement, community-powered influence, and social-first demand strategies that cut through noise and drive measurable business outcomes. Key takeaways: - How to build a social strategy that drives trust, influence, and intent long before sales engagement - Ways to activate creators, advocates, and communities to power both brand relevance and pipeline growth - How to design social-led demand programs that integrate seamlessly with your broader GTM engine - Strategies to balance innovation with credibility so your brand stands out without sacrificing trust