An alum of Columbia University, Prashant Puri has over 17 years of digital marketing experience in building sites into multi-million dollar enterprises. Prashant Puri currently runs AdLift - a niche search marketing firm focused on delivering digital marketing ROI. Prashant works closely with several F500 & startups including PayPal, Airbnb, Mercer, Peloton, Barnes & Noble, Goldman Sachs, and more to help them increase their digital market share. Advertising Age named him one of the 100 most influential people in digital media. Prashant is part of Columbia University’s Entrepreneurship Advisory Board (EAB) where he mentors young entrepreneurs to help grow their startups more efficiently and effectively. Before AdLift, Prashant was Head of Global Marketing at eBay’s comparison-shopping arm where he was instrumental in establishing their global footprint. Before that, Prashant served at Yahoo! where he worked on cutting-edge technologies that focused on driving synergies between search and display. In 2005, Prashant was instrumental in making AT&T Interactive the second-largest local search player by leading their foray into the digital marketing world.