Sadé Muhammad is the Chief Marketing Officer of TIME, where she oversees all integrated marketing and branded content. She has over a decade of experience in marketing, digital transformation, ad products, and organizational change via DEI. She founded the Representation & Inclusion Practice at Forbes, a revenue-generating ad business centered on equity as a path to marketing innovation and cultural change. A strong cross-functional leader and creative, her work has been celebrated in Digiday, Adweek, and PRSANY, and she has forged strategic partnerships with JP Morgan Wealth Management, UBS, LVMH, and more. She was awarded the 30 Under 30 Award by the INMA for Achievement in Advertising in 2020. Prior to Forbes, Sade held various roles at NBCUniversal and underwent the prestigious NBC Page Program. A true magazine fanatic, Muhammad holds a degree in Magazine Journalism from the S.I. Newhouse School of Public Communications at Syracuse University. She sits on the Newhouse 44 Advisory Committee, a group dedicated to equity and inclusion for journalism students at Syracuse University.