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Sarah
Lambert
VP, Marketing
InvestiFi
With over 20 years of experience marketing in the SaaS and B2B space, Sarah has built and led teams at both startups and Fortune 500s. Prior to InvestiFi, she worked in the HR and FinTech space with startups like SmartRecruiters and Buckzy Payments, as well as industry leaders like Oracle and ManpowerGroup. She brings a unique perspective having both integrated and product marketing experience from which to build positioning, product launches, and GTM efforts all focused on driving pipeline and revenue. Sarah hails from Chicago but has lived and worked around the world.
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12 March 2025 13:30 - 14:00
Networking roundtables: Navigating the CMO landscape
In this session, five unique discussions will take place concurrently, allowing you to find the table that addresses your most pressing challenges or opportunities as a marketing leader. Each table will be facilitated by an industry expert, providing an opportunity to engage in meaningful conversations, share insights, and network with fellow CMOs. Discussion topics will include: - Mastering video marketing: The good, the bad and the scroll-stopping with Chloe Petherick, Unispace - Sustainable marketing: Growing your brand without breaking the earth with Dessy Vautrin, Stealth Startup - Ego vs. effectiveness: Should CMOs chase awards or recognize real growth comes from a content-first strategy? with Andrew Baker, Sesimi - Generating revenue with ROI-positive influencer strategy with Drew Moffitt, Kumospace - Marketing is the new sales - aligning your sales and marketing teams with Sarah Lambert, InvestiFi - Transforming insights into action: Using analytics for strategic growth