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Spencer
Dent
Co-Founder
Clozd
Spencer has extensive experience helping companies grow their revenues through global expansion, product line extension, and operational efficiency. He is the co-founder of Clozd, a premium win-loss services provider. Prior to Clozd, Spencer worked at Qualtrics where he was instrumental in defining its growth strategy and scaling global sales and marketing operations. Before Qualtrics, Spencer worked at Bain & Company, where he led projects that spanned Bain’s strategy, salesforce effectiveness, go-to-market, customer experience, and performance improvement practices. Spencer holds an MBA from Duke University’s Fuqua School of Business and a bachelor’s degree in finance from Brigham Young University.
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12 March 2025 09:45 - 10:15
Using win-loss analysis for revenue growth
Understanding why you win and lose deals is the key to unlocking sustainable revenue growth. In this session, we’ll explore the core principles of win-loss analysis and how CMOs can turn win-loss feedback into a competitive advantage and drive meaningful change at scale.