11 March 2026 14:30 - 15:00
Fireside chat | Teams that think together perform together: The CMO playbook for true cross-functional GTM alignment
When marketing, product, and sales aren’t aligned, even the best strategy falls apart, and the cost shows up in missed revenue, slow execution, and confused customers.
This fireside chat explores how modern marketing leaders are breaking down silos and building true cross-functional alignment to accelerate revenue, sharpen priorities, and deliver a more consistent customer experience.
You’ll hear how top CMOs are designing operating models that unite teams around shared goals, unified customer insights, and integrated planning, turning customer signals and market feedback into coordinated action that moves faster and performs better.
Key takeaways:
- How to build seamless collaboration across marketing, product, and sales to speed up execution and improve customer outcomes
- Practical structures, including joint planning rituals and decision-rights frameworks — that keep teams aligned from strategy through delivery
- How to use customer data, demand signals, and market feedback loops to prioritize opportunities and tailor messaging across B2B and B2C
- Ways to design GTM operating models that create accountability, clarity, and cross-functional speed