Most marketing teams are still built around execution. Specialists produce, managers oversee production, and the whole pyramid exists to push output at scale. That was the right design when humans were the execution engine. It isn't anymore — but ripping up the org chart isn't the answer either. In this session, Andrew Racine, VP of Demand Genration at WRITER, walks through the AI-native marketing operating model: a framework organized around four human functions — Strategy, Architecture, Curation, and Orchestration — all running on top of a shared context layer that acts as the team's enterprise brain. The shift isn't a reorganization. It's a change in how time gets allocated and how work gets valued — moving the question from "what tasks do people perform?" to "what outcomes do people own?" The org shape moves with it, from a pyramid to a diamond, as agents absorb the base of execution and human work moves up a level.