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September 03, 2024
Intercontinental San Francisco
888 Howard Street
San Francisco

Agenda

Get ready for an exhilarating agenda packed with groundbreaking keynotes, interactive breakouts, and thought-provoking panel discussions.

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What's on
September 03
September 03
September 03
08:00
Main stage
Welcome breakfast & registration
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09:00
Main stage
Chairperson opening remarks
Peter Mullen, CMO, Interactions
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09:15
Main stage
How can C-suite impact Go-to-Market strategy?
Kexin Chen, VP, Global Executive Marketing, Salesforce
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09:45
Main stage
Panel: A journey from buzzword to practical application
Anya Cheng, Founder & CEO, Taelor
Stephan Steiner, Global VP of Marketing Tech & Innovation Transformation, SAP
Ken Yanhs, CMO, Zoovu
Jessy Hanley, VP Marketing, Intuit
Amanda Evans, CEO, Closed Loop
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10:30
Main stage
Data-driven strategies for CMOs to slash customer acquisition costs
Prashant Puri, CEO & Founder, AdLift Inc.
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10:45
Networking & exhibition
Networking break
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11:15
Main stage
From vision to reality: The CMO's role in upholding brand narrative - Why this is important?
Eugenia Blackstone, CMO, Iris Powered by Generali
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11:45
Main stage
Roundtable discussion: CMO unplugged - airing challenges, finding solutions
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12:30
Main stage
CMO Talk Shop: Navigating the future of marketing
Erica Morgenstern, CMO, Personify Health
Markeisha Everett, CMO, University of California
Connie Chan Wang, SVP, Marketing, Headspace
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13:00
Networking & exhibition
Lunch
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13:00
Breakout sessions
Lunch & learn: Optimizing omnichannel marketing and customer touchpoints to drive business growth
Tim Johnson, Director of Product & Content Marketing, Brevo
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14:00
Main stage
Navigating brand perception and reputational risk in the age of AI
Maria Pacheco, CEO, Storyful
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14:20
Main stage
Human-centered social: decoding the psychology of viral content
Molly Lopez, Founder & CEO, Sparo, Sparo
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14:40
Main stage
Panel: Driving business success through data-driven personalization and growth strategies
Beth Murphy, Director & Global Head for Growth Marketing, Amazon
Bruno Trimouille, Litera Microsystems
Laura Morris, Head of Marketing, HP
Sarah Din, VP of Product Marketing, Quickbase
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15:20
Networking & exhibition
Networking break
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15:45
Main stage
How to use win-loss feedback to build pipeline and elevate your brand
Andrew Peterson, Co-founder, Clozd
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16:05
Main stage
Leading with purpose-driven storytelling inspired by Disney’s Marvel playbook
Ramon Soto, CMO, Northwell Health
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16:35
Main stage
Panel: Building a brand that grows (in the AI Era)
Grant McDougall, CEO and Co-founder, BlueOcean
Jeff Spicer, CMO, Chief Outsiders
Adam Kleinberg, CEO/Co-Founder, Traction
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16:55
Main stage
Crafting Custom Content Apps: Enhancing customer journeys and on-the-go engagement
Anirudh Singla, Co-founder and CEO, Pepper Content
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17:10
Main stage
Closing remarks
Peter Mullen, CMO, Interactions
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17:15
Networking & exhibition
Happy hour
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Useful links

Summit series

www.cmoalliance.com

Speaker enquiries

gosia@pmmalliance.com

Sponsorship enquiries

juta@pmmalliance.com

+1 347-934-8859

Media partnership enquiries

s.perry@pmmalliance.com

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