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Event starts in:
101

days :

11

: hours :

59

minutes

43

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September 09, 2026
San Francisco

Agenda

at a glance

CMOs are facing challenges from every direction. While many of these are shared across both B2B and B2C organisations, we recognise that some are unique to the customers you serve.

This year, we’re putting a greater focus on those differences by running dedicated B2B and B2C sessions alongside each other. Use the filters to explore the agenda and find the sessions most relevant to your goals, priorities, and questions.

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All speakers

What's on
B2B
B2C
Main stage
Networking & exhibition
September 9
September 9
September 9
08:00
Networking & exhibition
Welcome breakfast & registration
09:00
Main stage
Chairperson opening remarks
09:15
Main stage
How CMOs are turning competitive insight Into market leadership
B2B
B2C
10:00
Main stage
The insight-to-action gap: Why most customer feedback never drives growth
Nicole Baer, Chief Marketing Officer, Carta
B2B
B2C
10:30
Networking & exhibition
Coffee break
11:00
Main stage
Panel | Brand building when content is infinite and attention is not
Katie Levinson, VP of Product & Lifecycle Marketin, MyFitnessPal
Alex Gay, Vice President of Product and Corporate Marketing, Superhuman (formerly Grammarly)
Connie Chan Wang, SVP, Marketing, Headspace
Julia Zwissler, Global Chief Marketing Officer, Office Beacon
B2B
B2C
11:45
Main stage
Networking roundtables: Overcoming the challenges defining today’s CMOs
Nandita Verma, Vice President of Marketing, Eltropy
Jayashree Rajan, CMO, Nexla
B2B
B2C
12:15
Networking & exhibition
Lunch
13:25
Main stage
From data silos to customer intelligence
B2C
13:25
Main stage
The rise of the buying group: Rethinking B2B GTM for the modern enterprise buyer
B2B
14:15
Main stage
The trust imperative: Building brand relevance through creators and communities
Rebecca Zarate, General Manager, Who gives a crap
B2C
14:15
Main stage
How ABM Is reshaping modern B2B growth
B2B
14:45
Networking & exhibition
Coffee break
15:15
Main stage
AI, vibe coding, and the next generation of marketing leadership
B2B
B2C
15:45
Main stage
Panel | Leading through transformation: AI and the future marketing team
Theresa Bui, CMO, SymphonyAI
Giles House, Chief Marketing Officer, Yubico
Layla Revis, Senior VP of Marketing, Achieve
Vamshi Sriperumbudur, VP Marketing, Palo Alto Networks
B2B
B2C
16:30
Main stage
Beyond SEO: What AEO means for the future of marketing strategy
B2B
B2C
17:00
Main stage
Closing remarks
17:00
Networking & exhibition
Happy hour sponsored by CMO Alliance
Testimonials
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Build the marketing team tomorrow demands. Develop the skills, mindsets needed to keep up with changing markets, rising customer expectations, and the next stage of growth.

The next-gen function

Product Marketing Manager

Explore what AI-enabled leadership looks like today, from AI SDRs and scalable personalization to building smarter workflows, stronger brands & more human marketing in the age of AI.

AI-enabled leadership

Product Marketing Manager

Explore the challenges shaping modern marketing through dedicated B2B and B2C tracks built to inspire smarter strategy, faster action, and stronger results.

B2B and B2C marketing

Product Marketing Manager

Testimonials
Your text goes here. Insert your content, thoughts, or information in this space.

Customer truth beats marketing noise. The next era of growth belongs to marketers who can turn insight into action, and then action into measurable business impact.

Intelligence-led growth

Product Marketing Manager

Cut through the noise with bold, consistent branding that drives recognition, builds trust, and sets your business apart in crowded markets.

Brand differentiation

Product Marketing Manager

Explore how today’s buying journey is changing and how to earn trust, capture attention, and stay visible in an AI-driven market.

Meeting your new buyer

Product Marketing Manager

Secure your invite

to the summit

Apply to join this exclusive, invite-only gathering of C-suite marketing leaders and take advantage of this unrivaled networking and learning opportunity so you can:

Learn how to drive consistent growth with AI-powered demand generation, sharper customer insights, smarter competitive positioning, and AEO strategies that help buyers find and trust your brand.

See how leading brands build an advantage competitors can’t copy through long-term brand strategy.

Leave ready to win budget conversations, align leadership around marketing’s impact, and prove the value of your work with confidence.

San Francisco
September 9, 2026

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