Benoîte Yver is a senior marketing executive and three-time CMO who helps companies turn marketing into a measurable growth engine. With a rare combination of engineering, business strategy, and marketing expertise, she brings a systems-thinking approach to building brands, creating demand, and connecting marketing to revenue. Over the course of her career, Benoîte has led marketing organizations across technology and enterprise businesses, including DataCamp, Level AI, Datameer, Medallia, and Constellation Energy. She has built and transformed marketing functions spanning brand and product marketing, demand generation, digital and growth marketing, marketing operations, analytics, and e-commerce. She has also advised numerous technology companies as a fractional CMO. An engineer by training and a graduate of Harvard Business School, Benoîte approaches marketing differently: she combines the analytical rigor of an engineer, the strategic perspective of a management consultant, and the customer obsession of a marketer. Her work focuses on understanding what actually drives customer behavior, and building the data, technology, teams, and go-to-market systems required to turn those insights into growth.