CMO
Health-Ade
Charlotte Mostaed is the Chief Marketing Officer at Health-Ade, a $200MM+ gut health beverage company, where she leads a team focused on creating breakthrough marketing initiatives, nurturing a bold & bubbly fan base, innovating the best new gut health products, and building a best-in-class marketing operation in the new omnichannel universe.
Prior to Health-Ade, Charlotte led marketing at POM Wonderful, where she grew the business double digits for 4 consecutive years, leveraging multi-layered health messaging initiatives as well as continually optimizing the marketing mix, in order to grow both top and bottom-line results. Her career began at Procter & Gamble, where she worked across the innovation pipeline in the global Feminine Care business, growing Tampax with new consumers in Latin America and Eastern Europe, and leading the marketing efforts of P&G’s largest new category entrant, Always Discreet, across the US and Western Europe. She received her MBA from Georgetown University’s McDonough School of Business and her undergrad degree at the University of California, Berkeley.
She currently lives in Santa Monica with her two young daughters, Sage and Seraphina where she can just as easily be caught hiking in the Santa Monica hills as she could be found holding a headstand in a hot yoga class.