AI isn't just changing marketing workflows, it's exposing how ready (or unready) our people, culture, processes, and systems really are for change. At SharkNinja, one of the fastest-moving consumer brands in the world, that readiness has been tested at scale: global creative teams, constant product velocity, and an AI-first mandate that touches everyone from the boardroom to the brief. In this fireside conversation, Chris Tinsley sits down with Wrike's Richard Blatcher to explore what actually happens when chaos, AI disruption, and transformation collide inside a real marketing organization and why the hardest part of transformation was never the technology. They'll unpack how SharkNinja moved from scattered tools and ad-hoc processes to a governed operating system for creative work, why transformation fails emotionally before it fails operationally, and how curiosity became the real antidote to any resistance. Whether you're leading a team of five or five thousand, you'll leave with a clear-eyed view of what it takes to turn disruption into an advantage, and a reminder that every person in the room is, in some way, is already an agent of change.