Christy is a visionary marketing executive with deep expertise in scalable growth across B2B and B2C companies. She is a category creator with a passion for innovation across the full customer lifecycle. Christy is the CMO at Siteimprove where she leads global brand expansion, market leadership, and revenue acceleration. With a CMO track record of scaling go-to-market teams and strategies, she has shaped industry leaders like SAP Concur, Visier, Pantheon, Vertafore and Sallie Mae, scaling revenues from $60M–$120M+ to over $1 billion. A change agent and board advisor to AI-driven startups and the Sales and Marketing Strategy Institute (SAMS), Christy excels in redefining market categories, driving SaaS monetization, and elevating the full customer experience for sustainable growth. She holds an MBA from UCLA Anderson, a BA from Pepperdine, and executive certifications from MIT Sloan and Kellogg Northwestern's CMO Executive Education program.