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David
Slater
CMO
Levata
David Slater is the Chief Marketing Officer at Levata, a nearly $1B enterprise tech company where he recently led a full rebrand that didn’t just change the logo—it realigned the entire company. He’s on a mission to avoid being one of those marketing people who always has beautiful slides, but ultimately accomplishes nothing. Before Levata, Dave led brand and marketing teams at Salesforce, Adobe, and Mozilla—where he pulled off a revenue turnaround that made the CFO smile (and that never happens). He also founded Flixlab, a global video app, giving him startup scars and some great branding war stories. Dave’s specialty? Cutting through noise, aligning teams around a clear story, and building brands that actually mean something to customers and employees. He’s especially skilled at explaining the importance of brand to non-marketers—getting even the most skeptical engineers and finance folks to buy in. He’s also served on the board of a major SF arts nonprofit and volunteers with The Marine Mammal Center, helping rehabilitate injured sea lions and seals—because building brands isn’t the only kind of rehabilitation he believes in. Dave holds degrees from UC Berkeley (MBA), Stanford (MA in Learning, Design, and Technology), and Ithaca College (BS in Comms), but his true credentials are forged in the chaos of rebrands, product launches, and making the complex feel simple.
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10 September 2025 14:45 - 15:15
Panel | Brand as a business lever: How to use distinction to fuel success
In both B2B and B2C, trust and familiarity now define the buying journey - 81% of consumers won’t buy from a brand they don’t trust, and 90% of B2B buyers choose the vendor they had in mind before even starting their research. This session delves into how marketing leaders can harness brand distinctiveness—not just traditional differentiation—as a powerful lever for growth, buyer influence, and long-term competitive advantage. Join us and uncover how distinctive branding fuels faster decision-making, why emotional alignment matters more than ever, and how modern tools like AI can amplify brand impact without losing authenticity. Key session takeaways: - Understand the crucial difference between brand distinction and differentiation—and why most brand-building should focus on broad distinctiveness, not niche differentiation. - Learn how to uncover pain points and trial barriers in saturated markets to unlock whitespace through product and non-product brand levers. - Discover how brand reduces acquisition costs and boosts retention by shaping and accelerating the full buying journey. - Explore how aligning brand with customer pain and aspiration keeps your messaging relevant and emotionally resonant. - Gain clarity on integrating AI into brand strategy while staying true to your brand’s core values and leading from the outside in.