AI can unlock speed and scale, but it can’t replace the spark of human creativity. In this keynote, discover how CMOs can strike the right balance, harnessing AI’s efficiency while protecting the originality, intuition, and storytelling that fuel standout marketing.

In this session, four unique discussions will take place concurrently, allowing you to find the table that addresses your most pressing challenges or opportunities as a marketing leader. Each table will be facilitated by an industry expert, providing an opportunity to engage in meaningful conversations, share insights, and network with fellow CMOs. Discussion topics will include: - Winning new generations: Evolving engagement strategies for the modern consumer with Tanner Hanley - Creativity in action: Skills that drive standout campaigns with Jamie Labov, Sotheby's International Realty - Measuring marketing impact: Beyond vanity metrics to business outcomes with Manoj Raisinghani, Aozla - Leveraging AI to scale (actually) effective ABM campaigns with Elaine Zelby, Tofu