Erica is health tech advisor and mentor, recently wrapped a 12 year run as the Chief Marketing Officer for Welltok, Virgin Pulse and Personify Health. She was responsible for two brand refreshes post-acquisitions and launched the Personify Health brand post-merger of Virgin Pulse and Health Comp within three months. During her tenure, she led all marketing initiatives and operations, including demand generation, field marketing, corporate communications, brand and product marketing. Previously, she led communications and investor relations for Epocrates, a medical app company used by Steve Job's physician which made it one of the first to launch on the iPhone. She specializes in guiding companies through the critical start-up to high-growth phase with funding, mergers and acquisitions (13 total) and IPO activity.