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Eugenia
Blackstone
CMO
Iris Powered by Generali
Eugenia Blackstone is the Chief Marketing Officer for Iris Powered by Generali, a division of Generali Global Assistance (GGA), and was named a marketing leader on Forbes' 2024 Entrepreneurial CMO 50 list. She has been responsible for developing comprehensive marketing strategies for multiple GGA solutions for over a decade, starting as a marketing manager before serving as a Director of Marketing and VP of Global Marketing ahead of her current tenure as CMO. Before working at Iris, Eugenia worked in marketing for major industrial equipment brands, CNH Industrial and Caterpillar.
10 September 2025 14:00 - 14:30
From vision to reality: The CMO's role in upholding brand narrative - Why this is important?
Join Eugenia Blackstone, Forbes Top 50 Entrepreneurial CMOs in 2024, sharing her experiences and strategies for transforming a visionary brand narrative into a compelling reality. This talk will explore the CMO's journey in upholding and advancing the brand story, from initial conception to execution, across multiple channels inside and outside the organization. Attendees will gain insights into the strategic processes of maintaining brand integrity, ensuring consistency, and creating an authentic connection with the audience.