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Giles
House
Chief Marketing Officer
Yubico
Giles House is a SaaS GTM executive with a track record of scaling category-leading public and private enterprise software companies across cybersecurity, financial services, customer experience, CPQ, sales performance, and CRM. He has led global organizations of up to 1,000 people and driven growth for businesses ranging from $150M to more than $1B in ARR. Over his career, Giles has created more than $2B in enterprise value, including helping scale CallidusCloud through its acquisition by SAP. He has launched products to $20M ARR within two years, consistently doubled qualified pipeline while lowering acquisition costs, and repositioned product portfolios to accelerate cross-sell and multi-product growth. His leadership also contributed to multiple “Leader” rankings in Gartner Magic Quadrants and Forrester Waves. Previously, as GM of SAP Sales Cloud, Giles led growth from $225M to $400M. A recognized thought leader, he contributes insights on sales, marketing, customer experience, and AI to outlets including CNBC and VentureBeat. He is passionate about building high-performance teams, inspiring growth, and helping organizations adapt and scale through change.
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09 September 2026 15:45 - 16:30
Panel | Leading through transformation: AI and the future marketing team
As marketing becomes increasingly data-driven, automated, and accountable to revenue outcomes, marketing operations is evolving far beyond a back-office support function. Today’s highest-performing organizations are using marketing ops to drive strategic decision-making, improve customer visibility, accelerate execution, and create stronger alignment across the business. This session explores how CMOs are repositioning marketing operations as a core growth function: powering scalability, performance, and competitive advantage. Key Takeaways - Why marketing operations is becoming critical to business growth and agility - How CMOs are using ops to improve strategic decision-making and accountability - Strategies for aligning data, systems, and teams across the customer journey - The role of marketing ops in enabling AI, automation, and scalable execution - How to elevate marketing operations from executional support to strategic leadership