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Jamie
Labov
Executive Creative Director, Global Brand Strategy
Sotheby's International Realty
Jamie Labov is an award-winning CMO who has generated $6.7B+ in campaign results by transforming creative from cost center to strategic profit driver. She drove OPI’s 150% recession-proof growth leading to $1B acquisition, eliminated STARZ’s external agency dependency while scaling billion-dollar franchises like POWER (1.6B viewing hours), and co-founded FFM Studio (scaled to $3M with 90% client retention, partnering with Netflix/HBO). At Sotheby’s Global Brand Studio, she has led luxury digital transformation including the record-breaking $363.2M virtual auction. Selected for Yale’s elite LEAP executive program, Jamie brings proven systematic frameworks matched with human-centered leadership that turn creative strategy into measurable business outcomes.
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10 September 2025 16:30 - 17:00
Closing remarks
Our host brings the conversation to a close for day one as we head into happy hour
10 September 2025 09:00 - 09:15
Chairperson opening remarks
Welcome to CMO Summit San Francisco 2025. We will start with an overview of the day's agenda, followed by a brief icebreaker session designed to help you connect with peers and share your goals and challenges.
10 September 2025 10:15 - 11:00
Networking roundtables: Navigating the CMO landscape
In this session, four unique discussions will take place concurrently, allowing you to find the table that addresses your most pressing challenges or opportunities as a marketing leader. Each table will be facilitated by an industry expert, providing an opportunity to engage in meaningful conversations, share insights, and network with fellow CMOs. Discussion topics will include: - Winning new generations: Evolving engagement strategies for the modern consumer with Tanner Hanley - Creativity in action: Skills that drive standout campaigns with Jamie Labov, Sotheby's International Realty - Measuring marketing impact: Beyond vanity metrics to business outcomes with Manoj Raisinghani, Aozla - Leveraging AI to scale (actually) effective ABM campaigns with Elaine Zelby, Tofu