Executive Creative Director, Global Brand Strategy
Sotheby's International Realty
Jamie Labov is an award-winning CMO who has generated $6.7B+ in campaign results by transforming creative from cost center to strategic profit driver. She drove OPI’s 150% recession-proof growth leading to $1B acquisition, eliminated STARZ’s external agency dependency while scaling billion-dollar franchises like POWER (1.6B viewing hours), and co-founded FFM Studio (scaled to $3M with 90% client retention, partnering with Netflix/HBO).
At Sotheby’s Global Brand Studio, she has led luxury digital transformation including the record-breaking $363.2M virtual auction. Selected for Yale’s elite LEAP executive program, Jamie brings proven systematic frameworks matched with human-centered leadership that turn creative strategy into measurable business outcomes.