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Jayashree
Rajan
CMO
Nexla
Jayashree Rajan is CMO at Nexla, an AI-native data platform connecting enterprise data to AI agents and modern data workflows. With 20+ years of B2B and B2C marketing experience, she has built a career at the intersection of technology, brand, and go-to-market execution. At Five9, she led marketing through a period of significant growth, building $250M in global pipeline while scaling integrated campaigns across regions and launching the company's first brand ambassador program. At Jitterbit, she doubled the pipeline in under two quarters by building out ABM programs, global campaigns, and a consistent platform narrative across all regions. Earlier in her career, Jayashree held senior marketing and product leadership roles at HP, MicroFocus, and Symantec, and has a software development and product management background from early-stage tech companies. She serves on the Advisory Board for the AI Driven Marketing Leadership program at the University of San Francisco, School of Management, and advises technology companies including InteractAI and Pepper on marketing strategy. She is also a board member of Pets in Need. Jayashree holds an MBA with a focus on high-tech marketing and strategy and a Bachelor's degree in Electrical Engineering.
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09 September 2026 13:25 - 14:15
From data silos to actionable intelligence
Marketing, sales, product, and customer success each generate their own view of the customer, and those views rarely talk to each other. The result is a familiar pattern in organizations: dashboards that disagree, campaigns built on incomplete signals, inability to identify the root cause of customer churn (product issues, lack of product content, training etc.) in order to prevent future churn, ultimately decisions made on gut feel because the data that would settle the question is in different systems. This session looks at what it takes to move from fragmented data to intelligence the business can act on. We'll get specific about where silos come from, what breaking them down really required (organizationally and technically), and how to tell the difference between a dashboard and a decision. The goal is grounded, practical advice, drawn from successes and failures alike.