Jessy Hanley is the Vice President of Marketing of Intuit QuickBooks and an experienced early adopter of AI in marketing strategies. With 20+ years in senior marketing and product management roles, she has worked with emerging technology companies like Intuit, Uber, Headspace Health, GSN Games and BorderFree. As an early adopter of AI, her passion for transforming the trajectory of marketing with AI is infectious. Jessy loves sharing her AI expertise with the marketing community and has successfully integrated AI into initiatives at Intuit that have driven significant business impact. Outside work, Jessy enjoys cooking, traveling, SUP-ing, and creating, which she documents on her blog. She lives in Marin with her wife Melissa and their two dogs, Zoe and Bailey.